{"title":"Strawflower Seeds","description":"The strawflower (Xerochrysum bracteatum) is a stunning and long-lasting bloom, perfect for gardeners looking to add vibrant colours that last well beyond the summer season. As one of the most popular everlasting flowers, it is ideal for fresh arrangements as well as dried bouquets.\n\nEasy to grow, strawflowers thrive in full sun and well-drained soil. Start seeds indoors in March–April for earlier blooms or sow directly when the soil is warm. The more you cut, the more it flowers – making it perfect for non-stop harvesting all season long.\n\nWhat makes strawflower special is its ability to retain both colour and shape when dried. Simply hang them upside down in a dry, dark place, and you’ll have beautiful blooms to enjoy year-round.\n\nAvailable in a variety of shades like yellow, orange, white, pink and red, strawflower also attracts bees and butterflies – making it a wonderful choice for both garden beauty and biodiversity.","products":[{"product_id":"fro-till-jatteeternell-salmon-rose","title":"Strawflower - Salmon Rose","description":"This delightful variety produces beautiful flowers with a unique color range from rusty pink to apricot. The stems are dark green, tall, and sturdy, making them perfect for cutting. Salmon Rose is perhaps best known for its incredible qualities when dried, as the classic everlasting flowers retain their lovely colors and can be enjoyed for years.","brand":"Florea","offers":[{"title":"Default Title","offer_id":55662758691164,"sku":"P1460069","price":49.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/1369\/3276\/files\/florea_jatteeternell_salmonrose-scaled.jpg?v=1759828976"},{"product_id":"fro-till-jatteeternell-white","title":"Strawflower - White","description":"Paper-like flowers in shimmering pearlescent hues. They have tall and sturdy stems in a beautiful dark green shade. Equally beautiful when freshly cut or dried. As everlasting flowers, they retain both their color and form for years, which is magical, especially when the summer season comes to an end.\n\n\n\nAn incredibly easy-to-grow variety with many uses, especially if you enjoy creating bouquets!\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;Paper-like flowers in shimmering pearlescent hues. They have tall and sturdy stems in a beautiful dark green shade. Equally beautiful when freshly cut or dried. As everlasting flowers, they retain both their color and form for years, which is magical, especially when the summer season comes to an end.\\n\\nAn incredibly easy-to-grow variety with many uses, especially if you enjoy creating bouquets!\\n\u0026quot;}\" data-sheets-userformat=\"{\u0026quot;2\u0026quot;:8963,\u0026quot;3\u0026quot;:{\u0026quot;1\u0026quot;:0},\u0026quot;4\u0026quot;:{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:16776960},\u0026quot;11\u0026quot;:4,\u0026quot;12\u0026quot;:0,\u0026quot;16\u0026quot;:11}\"\u003e\n\n\u003c\/span\u003e","brand":"Florea","offers":[{"title":"Default Title","offer_id":55662759248220,"sku":"P1460070","price":49.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/1369\/3276\/files\/florea_jatteeternell_white-7-scaled.jpg?v=1759828985"},{"product_id":"fro-till-jatteeternell-silvery-rose","title":"Strawflower - Silvery Rose","description":"The giant  Silvery-Rose produces lots of papery flowers in beautiful silvery-pink tones just as the variety name reveals. The variety produces double and large flowers that shimmer in the daylight with their magical color. It is excellent for use as a cut flower but is equally enchanting when dried.\n\n\n\nOf all the flower varieties that can be dried, this is our customer service manager Ulrica's great favorite. She usually mixes Silvery-Rose with currant and fills her home with perpetual bouquets to enjoy when the summer season seems far away. The reason it's her favorite is because the color is so cold pink and pearly.","brand":"Florea","offers":[{"title":"Default Title","offer_id":55662978007388,"sku":"P1460091","price":49.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/1369\/3276\/files\/florea_jatteeternell_silverrose-2-scaled.jpg?v=1759829752"},{"product_id":"fro-till-jatteeternell-silvery-white","title":"Strawflower - Silvery White","description":"Let us introduce 'Strawflower - Silvery White', a very welcome addition to the eternelle family at Florea. The variety gets lots of large paper-like flowers in different shapes and sizes depending on how long they sit on the plant. A magical bouquet component but which is just as beautiful solo in a catch thanks to the white shimmering color. The wonderful thing about Strawflowers is that they can also be dried and Silvery White is no exception, it is harvested and hung upside down for best drying results.\n\n\n\nOur cultivation expert Johanna Damm always grows this at home in at least one pallet collar preferably two because she uses them both in fresh bouquets and also dries lots to use for wreaths and eternity bouquets later in the year. She also usually cuts off the flowers when they have dried to use for slightly fancier dinner table settings. She then reuses these several times throughout the year by putting all the flowers in a jar or box. Sustainable, beautiful and much appreciated.","brand":"Florea","offers":[{"title":"Default Title","offer_id":55662980694364,"sku":"P1460092","price":49.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/1369\/3276\/files\/florea_jatteeternell_white-7-scaled_a4c8d83a-0152-4d9c-9529-c4cef3540552.jpg?v=1759829761"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/1369\/3276\/collections\/florea_jatteeternell_white_liggande-1-scaled.jpg?v=1761818365","url":"https:\/\/floreagarden.com\/en-dk\/collections\/seeds-strawflower.oembed","provider":"Florea Garden","version":"1.0","type":"link"}