Aubergine - White Egg
Seed·Solanum melongena
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In stock
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Description
Care and cultivation advice
Delivery and shipping information
All orders received before 12:00 pm are shipped the same day. We send directly to your mailbox via UPS, DHL or Postnord and expect your delivery to arrive 3-6 days after we receive your order.
We carefully pack the seed bags in 100% plastic-free climate-compensated packaging. In addition, we also choose to climate-compensate all our deliveries. For 2024 we have chosen a project that is very close to our hearts - the Swedish forrest and its diversity - which we support through a project called Fightcotwo.
Aubergine - White Egg
Reviews
Why we started Florea
Florea grew out of a feeling that something was missing. We couldn’t find anyone online who truly inspired people to grow in a way that felt modern or relevant. It was either very technical or felt a little dated. To us, gardening has always been so much more: something emotional, creative and inspiring.
We wanted to show that gardening is about more than plants. It’s about the feeling of creating something yourself, the calm it brings and the positive effect it has on both body and mind. We felt that side of gardening wasn’t really being given the space it deserved.
What Florea stands for
In a world that keeps moving faster, where more is being automated and AI is always part of the conversation, we feel a strong need to hold on to what makes us human. Growing something yourself is a simple but powerful way to do that.
We often come back to our phrase “Fabrique moi même”, which to us means “created by me”. It captures the heart of what we believe: that the most meaningful things are often the ones you create yourself, even if they’re small or not quite perfect.
A family legacy since 1940
Florea was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra. The company is rooted in a family tradition where gardening and flowers have always been a natural part of life.
It all began with Georg, who grew up among the flower fields of Lisse in the Netherlands. After the Second World War, he began exporting flower bulbs to Scandinavia. Johannes later took over the business, and Erik grew up helping out in the family’s flower fields.
Through Florea, Erik wants to carry on his family’s love of gardening and help more people discover the joy of growing their own flowers, herbs and vegetables.
Frequently asked questions
It's completely fine to have questions, and none of them are silly. We've tried to answer most of them here. If there's anything else you're wondering about, don't hesitate to reach out via our chat or at hello@flo-rea.com.
Seeds and growing
The seeds are very small or look like crumbs. Is that normal?
Yes. Seed size varies a lot between varieties, which is also why the number of seeds per packet varies. Some seeds, such as mullein, poppy and lobelia, are so small that they can look like dust or crumbs. Mix small seeds with a little fine sand before sowing to make them easier to spread evenly.
My seeds are not germinating. What should I do?
Common causes are the wrong temperature, soil that is too dry or too wet, or seeds covered with too much soil. Some varieties need light to germinate and others need a cold period. Check the seed packet for what your variety needs and be patient, as some varieties take several weeks. If they still do not germinate, our germination guarantee applies. Email us at hello@flo-rea.com and you will get new seeds or your money back.
When should I sow?
The right sowing time is on the back of the seed packet and on the product page. You will find more detailed growing guides in our Growing School, and you can also search the website for the variety.
Should I start seeds indoors or sow directly outdoors?
It depends on the variety. Varieties that need warmth or grow slowly are started indoors, while many annual summer flowers and vegetables can be sown directly where they will grow. The seed packet and product page tell you what applies to your variety.
Will it flower in the first year?
Annuals flower the same year you sow them. Biennials, such as foxglove and mullein, form a rosette of leaves in the first year and flower the year after. Many perennials also flower from the second year. The product page shows whether the variety is annual, biennial or perennial.
How should I store seeds, and how long do they keep?
Keep seeds cool, dry and dark, ideally in a jar or box with a lid. Most seeds then keep for several years, although germination drops slightly over time. For the best results, sow them within a couple of seasons.
Delivery and shipping
How much is shipping, and when is it free?
If you order seeds only, shipping costs €3.90. If you order bulbs or tubers, shipping costs €9.95.
Orders with seeds only ship free from €39. If your order includes bulbs or tubers, shipping is free from €69.
How does it work if I buy both seeds and bulbs?
If you buy seeds and bulbs together, shipping costs €9.95, or it's free on orders from €69.
How do your pre-orders work?
A pre-order means you order and pay for an item when you buy it, and we deliver it at a later date that we let you know about.
What happens if I buy an in-stock item and a pre-order item?
If you buy an item we have in stock together with a pre-order item, you get a choice at checkout. Either we send your whole order once the pre-order item is in stock, or for a small fee we send the in-stock items straight away and the pre-order item follows later.
When will my order arrive, and which days do you ship?
All orders placed before 12:00 on a weekday are shipped the same day. We also pack at weekends, but carriers only collect from our warehouse on weekdays. Delivery within the EU normally takes 3-6 working days. Seeds arrive in your mailbox via the local postal service, and other orders are delivered by DHL.
Can I change or cancel my order?
Get in touch as soon as possible with your order number. As long as the order hasn't been packed, we can change the delivery address, pickup point or shipping method, or cancel it completely. Once the order is packed it can unfortunately no longer be changed, but you can return the items within our 30-day return policy.
I didn't manage to collect my parcel. What happens now?
Parcels that aren't collected within the pickup point's time limit are sent back to us. Contact us with your order number and we'll help you get your order sent again.
The item is sold out. When will it be back?
Click "Notify me" on the product page and enter your email address, and you'll get an email as soon as the item is back in stock. Sold-out seeds usually come back in early December, just in time for the next season.
Guarantee, returns and complaints
What does your germination guarantee mean?
Quite simply, if a product you bought from us doesn't germinate, whether it's a seed, a tuber or a flower bulb, we'll give you either a new product for free or your money back. We don't need any proof, your word is enough.
Can I return seeds and bulbs?
You always have a 30-day return policy with us. If you'd like to return your products, contact our customer service and we'll help you.
How do I contact customer service, and how quickly do you reply?
You can chat with us here on the website by clicking the chat icon in the bottom left corner, or email us at hello@flo-rea.com. The chat is open around the clock and can help with 80-90% of all questions. If it can't answer your question, a person will always reply within 24 hours.