Florea's news 2025

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Advent Calendar

Make December extra special with our unique Advent calendar – filled to the brim with surprises, new products and exclusive items. You&#8217;ll receive 66 carefully selected products worth €500.
If you can&#8217;t wait to see what&#8217;s inside our Advent Calendar, you can get a <a href="https://flo-rea.com/en/christmas-calendar-content">sneak peek of the content here.</a>
What awaits you in the calendar:
<ul>
<li>66 carefully selected products</li>
<li>16 new products (including 14 new seeds)</li>
<li>6 unique products that are only available in this year&#8217;s calendar</li>
<li>3 seed varieties you won&#8217;t find anywhere else</li>
</ul>
For this year’s Advent calendar, we wanted to create something that lasts – something you’ll actually want to use every day. The result is our durable canvas bag: timeless, spacious, and beautiful enough to accompany you from the garden to the city. It holds everything you need – and a little more. A bag you’ll carry long after the final calendar window has been opened.
Limited edition – first come, first served!
The calendar is only available in limited quantities. Last year&#8217;s edition sold out in record time – so don&#8217;t wait too long if you want to secure your own Advent calendar.

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Växtläge

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Dahlia - Molly Raven

Pre-order &#8211; delivery in spring 2026
A decorative dahlia with velvety petals in deep pink to plum purple shades that sometimes fade to lighter tones toward the tips. The color deepens beautifully as the season progresses, and each bloom feels alive and unique. The rounded flowers, about 10 to 12 cm in diameter, are carried on strong stems with a dark, almost wine red hue that pairs beautifully with the fresh green foliage. Molly Raven flowers abundantly from July until the first frost and is truly exceptional as a cut flower. The stems are strong, the color remains vibrant, and the blooms last beautifully in the vase.
The variety was bred by British gardener and plantswoman Sarah Raven and named after her youngest daughter, Molly. A dahlia with warm character and natural elegance that enhances both the garden and every summer bouquet.

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Dahlia - Rosario

Pre-order &#8211; delivery in spring 2026
A decorative dahlia with rounded blooms in delicate apricot pink tones and a soft orange sheen toward the center. The flowers reach about 10 to 12 cm in diameter and are carried proudly on sturdy stems growing to around 100 to 110 cm in height. The variety was introduced in the United States in 2001 and was bred by Roy Cinquemani. It is a reliable grower that produces an abundance of blooms known for their exceptional vase life.
This dahlia is a personal favorite of our photographer and creative inspirer Anna Kubel. Not only because it is incredibly versatile in bouquets, but also for its remarkable willingness to bloom.

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Dahlia - Sweet Sanne

Pre-order &#8211; delivery in spring 2026
A decorative dahlia with softly rounded blooms in shades of peach, apricot, and gentle mauve. The color shifts with the light and deepens toward the center of the flower, where a subtle lilac sheen adds depth and character. The blooms reach about 10–14 centimeters in diameter and are carried on sturdy purple stems that grow to a height of around 100 cm. Sweet Sanne flowers generously from midsummer until the first frost and is highly valued in bouquets thanks to its strong stems and the harmonious color palette that combines easily with other flowers.
Incredibly beautiful when planted alongside other varieties with purple stems, such as Molly Raven or Karma Prospero.

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Dahlia - Peaches

Pre-order &#8211; delivery in spring 2026
A decorative dahlia with softly shaped blooms in delicate shades of apricot, blush pink and creamy white. The color deepens toward the center of the flower and lightens at the petal tips, creating a gentle and lively play of tones. The blooms reach about 10 to 12 cm in diameter and are carried on strong, upright stems growing to around 100 cm in height. Peaches flowers generously from July until the first frost and is outstanding as a cut flower. This is a newer variety that has quickly become a favorite among both growers and florists, appreciated for its reliable blooming, warm color tones and excellent vase life.
One of our cultivation expert Johanna Damm’s personal favorites, Peaches is always planted in her entrance borders together with the varieties Nathalie G and Lindas Baby, a stunning combination for those who love apricot and soft pink hues.

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Dahlia - Glossy Maracana

Pre-order &#8211; delivery in spring 2026
With its large, glossy bronze colored blooms, Glossy Maracana is a true showpiece in the garden. The flowers can reach up to 20 to 30 cm in diameter and are carried on sturdy stems growing 80 to 100 cm tall. The variety blooms generously from July until the first frost, adding a warm and deep tone to borders and plantings. A dahlia that is perfectly suited for cutting thanks to its exceptional vase life, strong stems and refined flower form.
For those who love the copper inspired color palette, this variety is highly recommended as it flowers in its own uniquely radiant way, both in color and in shine.

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Dahlia - Eveline

Pre-order &#8211; delivery in spring 2026
An elegant decorative dahlia with creamy white blooms touched with a hint of lilac at the center and along the petal edges. The flowers reach about 10 cm in diameter and are carried on tall, sturdy stems growing to around 90 to 110 cm in height. Eveline is known for its remarkable productivity and excellent qualities as a cut flower. The variety has an outstanding vase life and is exceptionally beautiful to include in all of summer’s bouquets.

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Dahlia - Campus

Pre-order &#8211; delivery in spring 2026
A captivating anemone dahlia with full, textured centers in warm apricot and salmon tones that fade into soft blush and creamy white shades toward the petal base. The elegantly formed blooms reach about 10 to 12 cm in diameter and are carried on sturdy stems growing to a height of around 100 to 130 cm. Anemone dahlias are especially loved by pollinators as their open blooms provide easy access to nectar and attract both bees and butterflies throughout the season.
A lively and charming variety that combines character with gentle apricot elegance and is a true highlight in the summer border.

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Dahlia - Beauty Queen

Pre-order &#8211; delivery in spring 2026
Beauty Queen is a ball dahlia introduced in 2021, making it a very new variety on the market. The blooms are perfectly rounded, displaying soft shades of blush, powder pink, and antique rose that shift beautifully with the light. The exquisite flowers measure around 10 cm across and are carried on strong, upright stems reaching a height of about 110 cm. ‘Beauty Queen’ flowers abundantly from July until the first frost and thrives equally well in containers and garden borders.

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Dahlia - Lady Kate

Pre-order &#8211; delivery in spring 2026
Lady Kate is a decorative dahlia introduced in 2021. The blooms open in soft pink tones with delicate violet veining and fade to creamy white as they mature. The rounded flowers are carried on sturdy stems reaching about 80 to 120 cm in height. The plant flowers abundantly from July until the first frost, adding an elegant and light contrast to the garden border. Known for its long vase life and excellent qualities as a cut flower. Lady Kate also folds its petals slightly in the evening, creating a peony-like appearance, truly beautiful.

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Dahlia - Sunset Collection

Pre-order &#8211; delivery in spring 2026
A dahlia collection in warm, contrasting shades that capture the shifting light of summer. Apricot, pink and deep burgundy meet in a color combination that feels both vibrant and balanced. Salmon Runner and Beauty Queen bring soft, gentle tones, while Sam Hopkins adds depth and character. The classic Café au Lait completes the palette with its creamy blooms touched by hints of light caramel.
Together they form a harmonious blend where the colors complement and enhance one another, from delicate pastels to rich, deeper hues. A beautiful collection for those who wish to bring color to their borders and summer bouquets.

Antal rötter

Doftar

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Peony - Miss America

Miss America opens its buds in soft pink, which quickly fades to crisp white with a golden heart at the centre. The semi-double blooms have a fresh, delightful fragrance and are perfect for summer bouquets. Strong stems support the large flowers with ease, making it a dependable and elegant garden favourite. A timeless classic that never fails to impress.

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Dahlia - Blush Collection

Pre-order &#8211; delivery in spring 2026
A lovely dahlia collection in soft shades of white and pink, created for those who love to gather their own bouquets. Three varieties come together, each known for their beautiful form, abundant flowering and exceptional vase life. Pink Silk offers elegant petals in powdery pink, Eveline shimmers in white with a delicate lilac edge, and Small World produces an abundance of perfectly rounded white blooms.
These three varieties are selected for their productivity, long stems and beautiful flowers that stay fresh and radiant long after being picked.

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Dahlia - Pastel Collection

Pre-order &#8211; delivery in spring 2026
A beautiful dahlia collection in shades of peach, pink and creamy white. Three varieties come together to create a soft and elegant palette in the garden. Peaches shines in warm apricot tones, Rosario adds gentle pink hues, and the beloved Café au Lait completes the trio with its large, creamy blooms touched with light caramel.
The three varieties complement each other beautifully in both color and form. A lovely collection for anyone who appreciates light-colored dahlias and the simple joy of gathering homegrown summer bouquets.

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Peony - Scrumdidleumptious

Scrumdidleumptious is as unforgettable as its name. The large, fully double blooms combine creamy pink with soft apricot shades and a hint of yellow. Wonderfully fragrant, it flowers abundantly on strong stems. A modern hybrid that blends old-fashioned opulence with unique colours – ideal if you want something truly special in your garden.

Antal lökar

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Tulip - Ice Cream Cranberry

Tulip – Ice Cream Cranberry is an exciting new variety for 2025! It offers a burst of color that captures everyone&#8217;s attention. The lush petals in shades of pink, green, and deep cranberry red create an irresistible combination of playfulness and elegance. As part of the exclusive Ice Cream series, it’s as unique as it is spectacular. A tulip that turns any bed or container into a living work of art.
With a height of approximately 35–40 cm, Ice Cream Cranberry is ideal for smaller plantings as well as a bold accent in larger arrangements. Its strong stems make it just as stunning in the garden as in a vase, where it stays beautiful for a long time and brings spring’s energy indoors.
Plant it in sunny spots and let this newcomer be your most eye-catching feature in the garden for 2025 – a tulip that sets the tone for the entire season!

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Butterfly Ranunculus - Musa

The butterfly buttercup Musa caught our interest immediately the first time we saw the variety. So much so that we immediately started looking for it to be able to include it in our assortment. The fluffy leaves have beautiful, pink-rusty tones that become slightly lighter the more the flowers bloom. The eye in the center of the flower starts out as yellow and then darkens which is adorable.
Musa is incredible as a cut flower thanks to its long durability in a vase, which is also one of the big reasons why we like this variety so much. We love to mix Musa with different flower bulbs in bouquets such as tulips, narcissus and alliums or some beautiful sprigs of eucalyptus.

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Amaryllis - Magic Green

Amaryllis ‘Magic Green’ radiates a rare and captivating blend of colors where pistachio green and ivory white mingle with subtle hints of rose-red feathering that enhance the petals. The large trumpet-shaped blooms carry a soft green glow in the center that transitions toward lighter tones at the edges. A deep green throat adds dimension and draws the eye to the flower’s core. No wonder this variety is a favorite of many.
The stems often reach around fifty to sixty centimeters. Each bulb can produce several flower stalks, with multiple blossoms per stalk, sometimes simultaneously or staggered, which makes the flowering period abundantly long.

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Peony - Early Sensation

<div draggable="false" data-pm-slice="1 1 []" data-en-clipboard="true">Early Sensation enchants with silky white petals and a golden yellow centre, highlighted with delicate red streaks. The single to semi-double flowers have an airy elegance, and as one of the earliest peonies to bloom, it brings brightness and life to the garden in early summer. A magnet for bees and pollinators, this peony is a living jewel that never goes unnoticed.</div>

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Peony - Jan Van Leeuwen

Jan van Leeuwen, with its classic name that is not so easy to pronounce, is a wonderful single-flowering peony that smells delightful. White petals with their yellow center make it a very characteristic flower. A very reliable variety that may take some extra time to establish itself, but once it has done so, it provides fantastic flowers year after year. Sturdy stems ensure that it stands firm in rain and wind and is excellent as a cut flower.
When you have received your bare-rooted peony, we recommend that you plant it immediately. It is best to plant peonies in the fall, but it is also fine to do it during the spring and summer. If the ground is frozen, we recommend placing it in a slightly larger pot until it is to be planted in its final location. Then store it in a dry and cool place. Read further down for detailed planting instructions on how to plant peonies.

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Peony - Sea Shell

Sea Shell is a simple flowering peony with a lovely scent. It has strong stems that make it ideal for picking as a cut flower. It begins its flowering in a rather strong pink colour, but the longer it flowers, the more it shifts towards white. A wonderful flower to have at home and follow the change in colour. We love it!

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Butterfly Ranunculus – Keramos

Ranunculus ‘Butterfly Keramos is an irresistible member of the Butterfly™ series, developed by the Japanese breeder Aya Engei. This variety is celebrated for its delicate, shimmering blooms that transition gracefully from creamy buds to a soft, off-white hue.
What truly captured our hearts about Keramos is its elegant stems—each bearing five to seven flowers, creating bouquets with charming fullness and graceful balance. Furthermore, the petals carry a natural wax-like coating that gives them a subtle sheen and significantly extends their vase life.

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Anemone - Levante Azzurro

Levante Azzurro is a sophisticated and elegant variety from the exclusive Italian Levante series, carefully bred to combine silky, generously shaped petals with a refined color palette and sturdy stem structure. The flowers unfold in clear lavender-blue tones, often revealing a subtle silver shimmer depending on the light. At the center lies a dark core surrounded by blue-black stamens, lending depth and character. With a height of approximately 20–30 cm, the plant presents its blooms firmly on strong, upright stems making it perfect for cutting, container display, or the garden bed.
It’s no secret that this anemone is Florea founder Erik Hoekstra’s personal favorite. He often pairs it with grape hyacinths in container plantings. He finds their overlapping blooms and dégradé effect in shaded entrance pots truly make a winning display.

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Butterfly Ranunculus – Hestia

Ranunculus Butterfly Hestia is a magnificent addition to the Butterfly™ family, shaped through Japanese breeding by Aya Engei.
The flowers present an enchanting appearance, with creamy tones softly tinged with peach and accented by pink highlights that draw the eye. A delicate sparkle created by a fine waxy coating on the petals renders the blooms almost like living works of art, making them stunning in bouquets. Typically, each stem supports five to seven flowers, creating a lively and full impression despite the plant’s slightly bushy habit. The stems are long and graceful, versatile enough for any type of arrangement.

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