Here we share tips, advice, and inspiration about cultivation from all the experience we have at Florea and our ambassadors. When it comes to cultivation, you never really stop learning, it’s always a fantastic journey for new experiences. One year, spring comes early, the next it arrives late, the third year there are extra many killer slugs, and the fourth year we get no rain. What we’re saying is that no year is the same as the other, and growing zones don’t have to be set in stone.
Our motto is that a seed always wants to sprout and it’s okay if you fail. Even the most experienced do not always succeed with their cultivation, and that’s how it will always be. Sometimes, it’s not the result that’s most important, but the journey there. Welcome to read our articles to get tips, advice, and also be inspired about what new things you should try this year?
Planting & growing elderberries
The elder gives you scented flowers for cordial in early summer and dark berries later on. Here's how to plant, care for and prune it.
Grow Västerås Cucumber
Västeråsgurka crops heavily and is as good fresh as it is pickled. Here we take you from sowing and planting to tying up and harvest.

Grow Yarrow
Yarrow flowers for months, draws in pollinators and asks for almost no care. Here's how to sow, plant and look after it in a border, meadow or pot.
Hibiscus
Hardy hibiscus brings a tropical feel to the border and flowers when much else is over. Here's how to plant, care for and overwinter it.
Golden Pothos
Pothos is tough, grows fast and forgives almost everything. Here's help with light, watering, feeding and how to propagate it from cuttings.
Ivy
Ivy gives you greenery all year on a wall, a fence or as ground cover, and copes where other plants give up. Here's the full guide from planting to pruning.
Honeysuckle
Honeysuckle winds elegantly up trellises and walls and fills summer evenings with sweet scent. Here's how to plant, care for and prune it.

The land flatworm Obama nungara
The flatworm Obama nungara was found in Sweden in 2024 and preys on our earthworms. Here's how to recognise it, stop it spreading and report a find.
Growing Lingonberries
Lingonberry shrubs grow only 10-30 cm tall and spread into an evergreen carpet. Here's how to plant them in the ground, in pots or in a raised bed, and harvest in August.
Growing Jalapeño
Jalapeño is a medium-hot chilli that does brilliantly in a pot, even for beginners. Here's help all the way from sowing and potting on to harvest.
Honeyberry
Honeyberry gives you vitamin-rich, elongated blue berries before the strawberries have even ripened. Here's how to plant and care for it, and why you need two varieties.

Growing Magnolias
Large cup-shaped flowers on bare branches: magnolias are easier to succeed with than their reputation suggests. Here's help with variety, position, soil and care year after year.
Growing Cushion Chrysanthemums
Cushion chrysanthemums bring colour late in the season, often right into November. Here's how to plant, water and care for them, in a pot or in the border.
Growing Aronia
Aronia is a tough berry shrub that gives you both beautiful autumn colour and genuinely healthy fruit. Here's help with varieties, planting, care and harvest.
Rowan tree
Rowan offers creamy white flower clusters, glowing berries and blazing autumn colour, and asks for almost no care. Here's how to choose, plant and look after one.
Grow Black-eyed Susan Vine
Black-eyed Susan vine climbs fast and flowers all summer in orange, yellow and white. Here's help with sowing, pots, hanging baskets and climbing supports.
