Aubergine - Black Beauty ECO
Seed·Full Sunanum Melongena
- In stock
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Description
Care and cultivation advice
Delivery and shipping information
All orders received before 12:00 pm are shipped the same day. We send directly to your mailbox via UPS, DHL or Postnord and expect your delivery to arrive 3-6 days after we receive your order.
We carefully pack the seed bags in 100% plastic-free climate-compensated packaging. In addition, we also choose to climate-compensate all our deliveries. For 2024 we have chosen a project that is very close to our hearts - the Swedish forrest and its diversity - which we support through a project called Fightcotwo.
Aubergine - Black Beauty ECO
Reviews
Why we started Florea
Florea grew out of a feeling that something was missing. We couldn’t find anyone online who truly inspired people to grow in a way that felt modern or relevant. It was either very technical or felt a little dated. To us, gardening has always been so much more: something emotional, creative and inspiring.
We wanted to show that gardening is about more than plants. It’s about the feeling of creating something yourself, the calm it brings and the positive effect it has on both body and mind. We felt that side of gardening wasn’t really being given the space it deserved.
What Florea stands for
In a world that keeps moving faster, where more is being automated and AI is always part of the conversation, we feel a strong need to hold on to what makes us human. Growing something yourself is a simple but powerful way to do that.
We often come back to our phrase “Fabrique moi même”, which to us means “created by me”. It captures the heart of what we believe: that the most meaningful things are often the ones you create yourself, even if they’re small or not quite perfect.
A family legacy since 1940
Florea was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra. The company is rooted in a family tradition where gardening and flowers have always been a natural part of life.
It all began with Georg, who grew up among the flower fields of Lisse in the Netherlands. After the Second World War, he began exporting flower bulbs to Scandinavia. Johannes later took over the business, and Erik grew up helping out in the family’s flower fields.
Through Florea, Erik wants to carry on his family’s love of gardening and help more people discover the joy of growing their own flowers, herbs and vegetables.
Frequently asked questions
It is completely fine to have questions, and none of them are silly. We have tried to answer most of them here. If there is anything else you are wondering about, just chat with us or email hello@flo-rea.com.
Seeds and growing
The seeds are very small or look like crumbs. Is that normal?
Yes. Seed size varies a lot between varieties, which is also why the number of seeds per packet varies. Some seeds, such as mullein, poppy and lobelia, are so small that they can look like dust or crumbs. Mix small seeds with a little fine sand before sowing to make them easier to spread evenly.
My seeds are not germinating. What should I do?
Common causes are the wrong temperature, soil that is too dry or too wet, or seeds covered with too much soil. Some varieties need light to germinate and others need a cold period. Check the seed packet for what your variety needs and be patient, as some varieties take several weeks. If they still do not germinate, our germination guarantee applies. Email us at hello@flo-rea.com and you will get new seeds or your money back.
When should I sow?
The right sowing time is on the back of the seed packet and on the product page. You will find more detailed growing guides in our Growing School, and you can also search the website for the variety.
Should I start seeds indoors or sow directly outdoors?
It depends on the variety. Varieties that need warmth or grow slowly are started indoors, while many annual summer flowers and vegetables can be sown directly where they will grow. The seed packet and product page tell you what applies to your variety.
Will it flower in the first year?
Annuals flower the same year you sow them. Biennials, such as foxglove and mullein, form a rosette of leaves in the first year and flower the year after. Many perennials also flower from the second year. The product page shows whether the variety is annual, biennial or perennial.
How should I store seeds, and how long do they keep?
Keep seeds cool, dry and dark, ideally in a jar or box with a lid. Most seeds then keep for several years, although germination drops slightly over time. For the best results, sow them within a couple of seasons.
Delivery and shipping
How much is shipping, and when is it free?
Shipping costs and free shipping thresholds depend on your country and on whether your order contains only seeds or also bulbs and tubers. You will see the exact shipping cost at checkout before you pay. You can read more in our shipping policy.
How does it work if I buy both seeds and bulbs?
If your order contains both seeds and bulbs or tubers, the shipping rate for bulbs and tubers applies to the whole order. You will see the cost at checkout.
How do your pre-orders work?
A pre-order means that you order and pay for the item when you shop, and we send it once it is in stock. The estimated delivery is shown on the product page. You pay straight away because we reserve your item from a limited quantity that we order in ahead of the season. If you want to change or cancel a pre-order before it has been sent, email us at hello@flo-rea.com.
What happens if I buy an item in stock and a pre-order item?
You choose at checkout: either we send the whole order once the pre-order item is in stock, or you get the items in stock right away for an extra shipping fee and the pre-order item is sent later. The estimated delivery for the pre-order item is shown on the product page.
When will my order arrive, and on which days do you ship?
All orders placed before 12:00 on a weekday are shipped the same day. We also pack orders at weekends, but carriers only collect from our warehouse on weekdays. Delivery outside Sweden normally takes 3-6 working days.
Can I change or cancel my order?
Get in touch as soon as possible with your order number. As long as the order has not been packed, we can change the delivery address, pickup point or shipping method, or cancel the order completely. Once the order has been packed it unfortunately cannot be changed, but you can return the items under our 30-day right of return.
I did not collect my parcel in time. What happens now?
Parcels that are not collected within the pickup point's time limit are returned to us. Contact us with your order number and we will help you get the order sent again.
The item is sold out. When will it be back?
Click "Notify me" on the product page and enter your email address, and you will get an email as soon as the item is back in stock. Seeds that have sold out usually come back in early December, in time for the next season.
Guarantee, returns and complaints
What does your germination guarantee mean?
Simply put, if a product you bought from us does not germinate, whether it is a seed, a tuber or a flower bulb, you get either a new product free of charge or your money back. We need no proof other than your word.
Can I return seeds and bulbs?
You always have a 30-day right of return with us. If you want to return your products, contact our customer service and we will help you.
How do I contact customer service, and how quickly do you reply?
You can chat with us here on the website by clicking the chat icon at the bottom left, or email us at hello@flo-rea.com. The chat is open around the clock and can help with 80-90% of all queries. If it cannot answer your question, a person will always reply within 24 hours.