Every summer, when the dahlias are in full bloom, we travel to the Netherlands to visit growers and discover new favourites for our collection.
Among hundreds of varieties, we wander through a sea of colours and shapes. Then, with great care, we select the dahlias that truly capture the heart.
The work on our range often begins at the desk back home, but it’s only out in the fields that final decisions are made.
Dahlias have become one of the most beloved flowers to grow – and it’s easy to see why.
This year’s collection includes both long-standing Florea favourites and many new, exciting varieties.
Our dahlia range has never felt more complete, and we hope that you, like us, will find new favourites to fall in love with.
