Here we share tips, advice, and inspiration about cultivation from all the experience we have at Florea and our ambassadors. When it comes to cultivation, you never really stop learning, it’s always a fantastic journey for new experiences. One year, spring comes early, the next it arrives late, the third year there are extra many killer slugs, and the fourth year we get no rain. What we’re saying is that no year is the same as the other, and growing zones don’t have to be set in stone.
Our motto is that a seed always wants to sprout and it’s okay if you fail. Even the most experienced do not always succeed with their cultivation, and that’s how it will always be. Sometimes, it’s not the result that’s most important, but the journey there. Welcome to read our articles to get tips, advice, and also be inspired about what new things you should try this year?
Grow wormwood
Wormwood has silver-grey foliage, a powerful scent and handles drought better than almost anything. Here's how to sow, plant, harvest and overwinter it.
Grow hops
Hops grow extremely fast and can clothe a pergola in a single season – with hop cones as a bonus. Here's how to plant, tie in and care for the vine.
Growing panicle hydrangea
Panicle hydrangea flowers from late summer with large cone-shaped heads that fade towards pink. Here's how to water, feed and prune it for a richer display.
Growing cranberries
Cranberry is a low, evergreen ground cover with bright red berries in autumn. Here's how to build the right soil and care for the plants for your own harvest.
Planting & growing elderberries
The elder gives you scented flowers for cordial in early summer and dark berries later on. Here's how to plant, care for and prune it.
Grow Västerås Cucumber
Västeråsgurka crops heavily and is as good fresh as it is pickled. Here we take you from sowing and planting to tying up and harvest.

Grow Yarrow
Yarrow flowers for months, draws in pollinators and asks for almost no care. Here's how to sow, plant and look after it in a border, meadow or pot.
Hibiscus
Hardy hibiscus brings a tropical feel to the border and flowers when much else is over. Here's how to plant, care for and overwinter it.
Golden Pothos
Pothos is tough, grows fast and forgives almost everything. Here's help with light, watering, feeding and how to propagate it from cuttings.
Ivy
Ivy gives you greenery all year on a wall, a fence or as ground cover – and copes where other plants give up. Here's the full guide from planting to pruning.
Honeysuckle
Honeysuckle winds elegantly up trellises and walls and fills summer evenings with sweet scent. Here's how to plant, care for and prune it.

The land flatworm Obama nungara
The flatworm Obama nungara was found in Sweden in 2024 and preys on our earthworms. Here's how to recognise it, stop it spreading and report a find.
Growing Lingonberries
Lingonberry shrubs grow only 10–30 cm tall and spread into an evergreen carpet. Here's how to plant them in the ground, in pots or in a raised bed – and harvest in August.
Growing Jalapeño
Jalapeño is a medium-hot chilli that does brilliantly in a pot – even for beginners. Here's help all the way from sowing and potting on to harvest.
Honeyberry
Honeyberry gives you vitamin-rich, elongated blue berries before the strawberries have even ripened. Here's how to plant and care for it – and why you need two varieties.

Magnolie anbauen
Large cup-shaped flowers on bare branches – magnolias are easier to succeed with than their reputation suggests. Here's help with variety, position, soil and care year after year.
