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Summer Phlox - White Beauty
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Summer Phlox - White Beauty
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Summer Phlox - White Beauty
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Summer Phlox - White Beauty
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Summer Phlox - White Beauty

Summer Phlox - White Beauty

Regular price £3.00
Regular price £4.00 Sale price £3.00

Seed·Phlox drummondii

  • In stock
  • Inventory on the way
Description
A charming and white summer flower with a lot of character.

It is very weather-resistant and can withstand a lot of rain and wind.

It can even handle a few degrees below freezing towards the end of autumn when temperatures drop and nights become colder.

It is perfect for circles, pots, balcony boxes, or as filling in flower beds.

The variety is also an incredibly beautiful and appreciated edging plant.

It blooms abundantly without interruption and has a fantastic fragrance. The name comes from the Greek "phlox," which means flame, blaze, and torch.

A fitting name for a variety that blooms magnificently and lights up everything from balconies to gardens.
Product information
Sowing/Planting time Bloom/Harvest time
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Number of seeds
105
Germination
75%
Color
White
Height
30-39 cm
Sowing depth
0,2 cm
Row spacing
20 cm
Plant spacing
20 cm
Germination time
5-15 days
Lifecycle
Annual
Light conditions
Partial shade, Full Sun
Care and cultivation advice

Sow indoors in seed soil. The seeds have a dark germination, so cover the sowing with a thin layer of vermiculite or soil and a dark cover with air holes. When the seeds have germinated, the sowing should be kept cool at about 17-19 degrees Celsius and as bright as possible.

The plants should be planted out when they have been properly hardened and the risk of frost is over. The variety thrives best in well-fertilized, loose and well-drained soil. In a sunny position but also partial shade works well.

For a bushier appearance and growth habit, the plants should be topped once. For a longer flowering time, the plants need to be reYellowarly weeded and given some nutrition from time to time.

Delivery and shipping information

All orders received before 12:00 pm are shipped the same day. We send directly to your mailbox via UPS, DHL or Postnord and expect your delivery to arrive 3-6 days after we receive your order.

We carefully pack the seed bags in 100% plastic-free climate-compensated packaging. In addition, we also choose to climate-compensate all our deliveries. For 2024 we have chosen a project that is very close to our hearts - the Swedish forrest and its diversity - which we support through a project called Fightcotwo.

Free shipping on orders over £39
Delivery to your mailbox within 6-7 days
No customs duties or extra charges on delivery.
All prices include UK VAT and customs.
Summer Phlox - White Beauty

Summer Phlox - White Beauty

Regular price £3.00
Regular price £4.00 Sale price £3.00
Sold out

Reviews

Why we started Florea

Florea grew out of a feeling that something was missing. We couldn’t find anyone online who truly inspired people to grow in a way that felt modern or relevant. It was either very technical or felt a little dated. To us, gardening has always been so much more: something emotional, creative and inspiring.

We wanted to show that gardening is about more than plants. It’s about the feeling of creating something yourself, the calm it brings and the positive effect it has on both body and mind. We felt that side of gardening wasn’t really being given the space it deserved.

What Florea stands for

In a world that keeps moving faster, where more is being automated and AI is always part of the conversation, we feel a strong need to hold on to what makes us human. Growing something yourself is a simple but powerful way to do that.

We often come back to our phrase “Fabrique moi même”, which to us means “created by me”. It captures the heart of what we believe: that the most meaningful things are often the ones you create yourself, even if they’re small or not quite perfect.

A family legacy since 1940

Florea was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra. The company is rooted in a family tradition where gardening and flowers have always been a natural part of life.

It all began with Georg, who grew up among the flower fields of Lisse in the Netherlands. After the Second World War, he began exporting flower bulbs to Scandinavia. Johannes later took over the business, and Erik grew up helping out in the family’s flower fields.

Through Florea, Erik wants to carry on his family’s love of gardening and help more people discover the joy of growing their own flowers, herbs and vegetables.

Frequently asked questions


It's completely fine to have questions, and none of them are silly. We've tried to answer most of them here. If there's anything else you're wondering about, don't hesitate to reach out via our chat or at hello@flo-rea.com.

Delivery and shipping

How much is shipping, and when is it free?

If you order seeds only, shipping costs £3.90, and it's free on orders over £39. For orders that include bulbs or tubers, the shipping cost is shown at checkout.

How does it work if I buy both seeds and bulbs?

If you buy seeds and bulbs together, the shipping cost for your order is calculated and shown at checkout before you pay.

How do your pre-orders work?

A pre-order means you order and pay for an item when you buy it, and we deliver it at a later date that we let you know about.

What happens if I buy an in-stock item and a pre-order item?

If you buy an item we have in stock together with a pre-order item, you get a choice at checkout. Either we send your whole order once the pre-order item is in stock, or for a small fee we send the in-stock items straight away and the pre-order item follows later.

When will my order arrive, and which days do you ship?

All orders placed before 12:00 on a weekday are shipped the same day. We also pack at weekends, but carriers only collect from our warehouse on weekdays. Delivery to the UK normally takes 5-7 working days. Seeds arrive in your letterbox via Royal Mail.

Can I change or cancel my order?

Get in touch as soon as possible with your order number. As long as the order hasn't been packed, we can change the delivery address, pickup point or shipping method, or cancel it completely. Once the order is packed it can unfortunately no longer be changed, but you can return the items within our 30-day return policy.

I didn't manage to collect my parcel. What happens now?

Parcels that aren't collected within the pickup point's time limit are sent back to us. Contact us with your order number and we'll help you get your order sent again.

The item is sold out. When will it be back?

Click "Notify me" on the product page and enter your email address, and you'll get an email as soon as the item is back in stock. Sold-out seeds usually come back in early December, just in time for the next season.

Guarantee, returns and complaints

What does your germination guarantee mean?

Quite simply, if a product you bought from us doesn't germinate, whether it's a seed, a tuber or a flower bulb, we'll give you either a new product for free or your money back. We don't need any proof, your word is enough.

A bulb or root was bad or didn't come up. What do I do?

Contact our customer service and you'll get a new product or your money back.

Can I return seeds and bulbs?

You always have a 30-day return policy with us. If you'd like to return your products, contact our customer service and we'll help you.

How do I contact customer service, and how quickly do you reply?

You can chat with us here on the website by clicking the chat icon in the bottom left corner, or email us at hello@flo-rea.com. The chat is open around the clock and can help with 80-90% of all questions. If it can't answer your question, a person will always reply within 24 hours.